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Marketing (BBA)

Enter the Creative, Fast-Paced World of Business with a Marketing Degree

Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful career in marketing.

Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing.

The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).

9 credits of general management courses

Highlights

Get Involved

More than 100 club and organization opportunities to get involved on campus, including the Business Opportunities for Leadership Development club!

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Internship Opportunties

Marywood Career Services provides resources to students to land that internship that helps them prepare for their career after graduation.

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Ranked Among the Best

Marywood is ranked #14 Best Value School by U.S. News & World Report鈥檚 Best Colleges rankings for 2026, making Marywood a great, centrally located option for students in Northeastern Pennsylvania who want to stay closer to home.

A smiling woman in graduation attire standing in front of the entrance to a building with glass doors.

I love the sense of community that Marywood offers. The faculty and students I have encountered during my time here were extremely supportive and encouraging. The courses I...

Alexa Pavuk '20

Top Career Paths

  • Advertising/ Marketing Agency

  • Social Media Companies

  • Private Companies

  • Non-profit Organizations

Top Employers

  • Marketing Director

  • Marketing Manager

  • Business Analyst

  • Media Marketing Planner

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Take Your Next Steps

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Undergraduate Admissions Featured Events

Explore the vibrant community and endless opportunities that await you at Marywood. Attend one of our special events designed specially for you to learn more about Marywood's degree programs, dedicated faculty, and welcoming campus.

Centers of Excellence

糖心app hosts three academic Centers of Excellence on campus; The Center for Law, Justice and Policy, The Center for Urban Studies, and The Mother Theresa Maxis, IHM Center. Each center provides students with the tools and resources to excel in their academic endeavors, fostering a dynamic environment where they can engage deeply with their respective fields of study and make meaningful contributions to their communities and beyond.

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Accreditation

糖心app is accredited by the Middle States Commission on Higher Education (MSHE).

The Bachelor of Business Administration (BBA) in Marketing is accredited by the the Accreditation Council for Business Schools and Programs (ACBSP).